Auraselect (“Company”, “We”, “Us”) is committed to upholding the privacy and security of the information supplied by every person (“User”, “You”) accessing or using any version of www.auraselect.ae (“Website”) on a compatible device.

This Privacy Policy briefly explains how we collect and use User information. By accessing or using the Website (“Platform”), you confirm that you have read, understood, and agree to be bound by this Privacy Policy.

We reserve the right to update or modify this Privacy Policy at any time without prior notice. Such changes shall be effective immediately upon posting on the Platform, and we are not obligated to notify you separately. Your continued use of the Platform following any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.

1) Information Collected

a) We collect personal information (“Personal Data” or “Personal Information”) that can identify a User, including but not limited to name, mobile number, address, and email ID.

i) Some information is mandatory, while other information is optional. Certain information may remain private, while some may be visible to other users. We will always indicate which is which.

ii) Additional information may be collected during continued use of the Platform when voluntarily provided.

b) Mandatory information may be collected at registration to enable login, verify identity, and prevent illegal activities such as fraud or misappropriation.

c) Additional personal information may be collected post‑registration with the User’s explicit consent.

d) We may automatically collect anonymous usage data via server logs and cookies, including:

• IP address
• Device information
• Browser type and language
• Access time and activity logs
• Pages visited, clicks, and interactions

This “Usage Information” is not linked to personal identity but to a device identifier.

e) With consent, we may access SMS inbox data to gather relevant business communication (only from alphanumeric senders) to improve services.

f) (Duplicate clause removed for clarity)

g) We may also:

i) Collect location data via GPS, IP address, or cell towers

ii) Collect device and app usage information

2) Use of User Information

a) We retain User information only as long as necessary. It may be used for:

• User registration
• Processing orders and transactions
• Billing
• Legal compliance
• Website customization and administration
• Customer support and dispute resolution
• Communication of updates and offers
• Fraud prevention and identity verification

b) Personal Information may also be used for internal purposes such as:

• Data analysis
• Audits
• Product development
• Platform improvement
• Marketing effectiveness tracking

c) By submitting information, you grant us the right to use, modify, display, and distribute it to provide services. We may also use non‑personal aggregated data for lawful purposes.

3) Sharing of Information

We do not sell or rent User information. We may share information only when:

• User consent is obtained
• Required for service delivery
• Necessary for fraud prevention or legal compliance
• Required by law or government authorities
• In case of business transfer or merger
• Shared in aggregated form with advertisers

We ensure that any third party maintains equivalent data protection standards.

4) Information Security

• Data is stored in secure, access‑controlled systems
• Encryption is used for data transmission
• Users are responsible for maintaining password confidentiality

While we follow industry standards, no system is completely secure. Users acknowledge this risk.

5) Removal of User Information

Users may request deletion of their data by writing to us. We may retain certain data for legal or operational purposes.

Users can opt out of notifications by contacting support@auraselect.ae. However, essential communications may still be sent.

6) Advertisements

We may partner with third‑party advertisers who may collect non‑personal data using cookies and tracking technologies to display relevant ads.

7) Cookies and Tracking Tools

We use cookies, pixels, and similar tools to:

• Improve user experience
• Personalize content
• Analyze usage trends

Users can control cookie settings via their browser, though some features may be affected.

8) Correction of Information

Users may update or correct their information or recover account access by contacting support@auraselect.ae.

9) Grievance Officer

Name: Harsh Parekh

Email: grievanceofficer@auraselect.ae

Complaints will be acknowledged within 48 hours and resolved within 15 days.

10) Opt‑Out Provision

Users may withdraw consent at any time. However, this may limit access to services.

We may still send non‑marketing communications such as security alerts or policy updates.

11) Notifications

We may periodically notify users about:

• Policy updates
• Non‑compliance actions
• Platform changes

12) Contact Information

For any queries, contact:

support@auraselect.ae