0Insights and guides from the Aura Select team.
Fifteen years ago, Dubai's premium fashion market was almost entirely defined by European luxury. Louis Vuitton, Chanel, Dior, Cartier - the brands that anchor every major luxury retail destination in the world anchored Dubai's fashion identity as well...
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Dubai's fashion identity has shifted significantly over the last three years. The city that was once defined almost entirely by high-end European luxury - Chanel, Gucci, Louis Vuitton - has developed a parallel culture that is...
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Eid ul Adha is here. The four-day public holiday runs from Tuesday May 26 through Friday May 29, which combined with the weekend gives most UAE residents a six-day break.
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NeeDoh is the squishy, stretchy, dough-filled sensory toy made by American toy company Schylling that has become one of the most searched toy and novelty products globally over the last two years. The original NeeDoh - a rounded ball filled with a proprietary non-toxic dough-like compound - produces a specific tactile sensation when squeezed, stretched, or kneaded that is genuinely satisfying in a way that most stress toys are not. The brand has expanded from the original Groovy Glob into a collection of over 30 products spanning different shapes, sizes, textures, and novelty concepts.
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The Travis Scott x Air Jordan 1 Low OG Tropical Pink is the sneaker the global community has been waiting on for over a year. What started as a 2024 rumor, reportedly died as a cancelled project, then returned from the dead through a string of high-profile sightings and seeding moments - is now confirmed and landing on May 29, 2026.
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The Royal Pop has every structural characteristic of a watch that holds and increases in resale value: two major Swiss manufacture names, genuinely limited retail availability, a novel format with no direct precedent, premium materials and movement.
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Rhode Skin's complete brand story – how Hailey Bieber built the glazed skin brand, what every product does, why the Pocket Blush sold out globally, and what makes Rhode different.
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Jordan x Travis Scott is one of the most counterfeited sneakers in the UAE. This complete buyer's guide covers authentication, what to check, and where to buy verified pairs in Dubai.
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